{"id":59868,"date":"2026-02-27T08:59:19","date_gmt":"2026-02-27T07:59:19","guid":{"rendered":"https:\/\/owego-family.com\/?post_type=ufaq&#038;p=59868"},"modified":"2026-03-02T08:36:12","modified_gmt":"2026-03-02T07:36:12","slug":"why-did-baby-on-the-move-become-owego","status":"publish","type":"ufaq","link":"https:\/\/owego-family.com\/en\/ufaq\/why-did-baby-on-the-move-become-owego\/","title":{"rendered":"Why did Baby on the Move become Owego?"},"content":{"rendered":"<div  class=\"ewd-ufaq-faq-list ewd-ufaq-page-type-distinct ewd-ufaq-category-tabs- ewd-ufaq-faq-category-title-accordion\" id='ewd-ufaq-faq-list'>\n\n\t<input type='hidden' name='show_on_load' value='' id='ewd-ufaq-show-on-load' \/>\n<input type='hidden' name='include_category' value='' id='ewd-ufaq-include-category' \/>\n<input type='hidden' name='exclude_category' value='' id='ewd-ufaq-exclude-category' \/>\n<input type='hidden' name='orderby' value='modified' id='ewd-ufaq-orderby' \/>\n<input type='hidden' name='order' value='asc' id='ewd-ufaq-order' \/>\n<input type='hidden' name='post_count' value='-1' id='ewd-ufaq-post-count' \/>\n<input type='hidden' name='current_url' value='\/en\/wp-json\/wp\/v2\/ufaq\/59868' id='ewd-ufaq-current-url' \/>\n\t\n\t\n\t<div class='ewd-ufaq-faqs'>\n\n\t\t<div  class=\"ewd-ufaq-faq-div ewd-ufaq-faq-column-count-one ewd-ufaq-faq-responsive-columns- ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled\" id='ewd-ufaq-post-59868-nASHQACEfd' data-post_id='59868'>\n\n\t\t\n\t<div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'>\n\t\n\t<a class='ewd-ufaq-post-margin'  href='#' role=\"button\">\n\n\t\t<div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'>\n\t\t\t<span >A<\/span>\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-faq-title-text'>\n\n\t\t\t<h4>\n\t\t\t\tWhy did Baby on the Move become Owego?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-clear'><\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t<div class='ewd-ufaq-faq-body' >\n\n\t\t\n\t\t\t\n\t\t\n\t\t\t<div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'>\n\t<p>What started as a joke on a plane soon became reality.<\/p>\n<p style=\"text-align: justify\">In 2019, Baby on the Move was born from a simple idea: parenting on the go could be easier, smarter and more sustainable. As parents ourselves, we experienced firsthand how everyday tasks, feeding, sleeping, playing or caring for a baby, become more challenging once you step outside your home.<\/p>\n<p>In 2026, a new adventures begins<\/p>\n<p style=\"text-align: justify\">We have grown, as a brand, as a team and together with the families who have been part of our journey. Our vision has expanded and our ambitions have evolved, while our core has remained the same: the same team, the same values and the same thoughtful products.<\/p>\n<p>That growth marks the start of a new chapter: a new name, new horizons and new adventures.<\/p>\n<p><strong>Baby on the Move becomes owego.<\/strong><\/p>\n<p style=\"text-align: justify\">Owego designs products that truly support parents in motion. From peaceful sleep to stress-free meals, from outings to everyday care, our goal has always been the same: to simplify family life and make every journey smoother, wherever it may lead.<\/p>\n<p style=\"text-align: justify\">Built on real experiences and thoughtful design, Owego is driven by a deep belief that small, well-designed solutions can make a big difference in family life.<\/p>\n<p><strong>Let\u2019s go.<\/strong><\/p>\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A Why did Baby on the Move become Owego? What started as a joke on a plane soon became reality. In 2019, Baby on the Move was born from a&#8230;<\/p>\n","protected":false},"author":42,"comment_status":"closed","ping_status":"closed","template":"","ufaq-category":[1206],"ufaq-tag":[],"class_list":{"0":"post-59868","1":"ufaq","2":"type-ufaq","3":"status-publish","5":"ufaq-category-a-a-owego"},"_links":{"self":[{"href":"https:\/\/owego-family.com\/en\/wp-json\/wp\/v2\/ufaq\/59868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/owego-family.com\/en\/wp-json\/wp\/v2\/ufaq"}],"about":[{"href":"https:\/\/owego-family.com\/en\/wp-json\/wp\/v2\/types\/ufaq"}],"author":[{"embeddable":true,"href":"https:\/\/owego-family.com\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/owego-family.com\/en\/wp-json\/wp\/v2\/comments?post=59868"}],"wp:attachment":[{"href":"https:\/\/owego-family.com\/en\/wp-json\/wp\/v2\/media?parent=59868"}],"wp:term":[{"taxonomy":"ufaq-category","embeddable":true,"href":"https:\/\/owego-family.com\/en\/wp-json\/wp\/v2\/ufaq-category?post=59868"},{"taxonomy":"ufaq-tag","embeddable":true,"href":"https:\/\/owego-family.com\/en\/wp-json\/wp\/v2\/ufaq-tag?post=59868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}